Client
Global AI Hub
Role
UI Designer
Year
Q1 2022
Overview
Global AI Hub is a global initiative aiming to make AI education accessible to everyone by connecting young talents with professionals in the field. I worked closely with the client to design a new website that clearly reflects this mission, combining a clean and modern visual language with a user friendly experience tailored to a young, digitally skilled audience. The design system, including the color palette, typography and components was carefully crafted to express the platform’s innovative and forward thinking identity.
Design Process
The design process started with content analysis and information architecture restructuring. I simplified the site’s overall structure to help users quickly understand the platform’s value proposition and navigate seamlessly. The page hierarchy was defined to support intuitive user flows, ensuring users can access key information quickly and effortlessly.
I used Figma as my primary design tool and built the entire interface based on a design token system, which allowed for consistent styling across components while enabling easy scalability and adaptability for future brand needs. This approach helped create a flexible design foundation that can evolve alongside the platform.
The design is fully responsive, providing a consistent experience across devices. I also prioritized clarity and simplicity in key user actions such as exploring programs or submitting applications. Micro interactions and clearly defined CTAs were used to enhance usability and support a conversion focused structure.
What I Learned from This Project?
Through this project, I improved my ability to combine clean visual design with strategic UX thinking to create accessible and scalable digital products. I also deepened my experience in collaborating closely with clients and learned how to build flexible design systems that can grow with evolving brand needs, especially in the context of education and technology.