Client
2WWS
Role
UX/UI Designer
Year
Q3 2024
Overview
I started by analyzing the types of services 2WWS offers and identifying their typical customer profile. The target audience primarily consisted of small business owners, freelancers and entrepreneurs looking to quickly and reliably establish their digital presence. Based on this insight, I structured the website into three main sections; the services they offer, how they work, and how to get in touch. I built this structure with minimal scrolling and a clear content hierarchy in mind. By conducting competitor analyses, I examined user flows and design approaches used in similar fast paced service models.
Throughout the process, I prioritized functionality and simplicity, aiming to create the most user friendly and brand appropriate experience. I worked closely with the client at every stage, aligning all decisions with business goals and taking full ownership of the project’s design process from start to finish.
Problem
2WWS had a strong service model built around the promise of fast delivery. However, its existing communication style and interface design didn’t reflect this core strength effectively. Visitors struggled to quickly grasp what the site offered and how it worked, which posed a potential risk to conversion rates. The key opportunity here was to translate the abstract promise of speed into a concrete, user centered interface. To address this, I focused on creating a clean, trustworthy visual language that would make the core messages more visible and accessible.
Goal 1
Communicate the value and purpose of the service within the first few seconds
Goal 2
Structure content clearly to meet the specific needs of the target audience
Goal 3
Balance speed with high quality execution and thoughtful details
Goal 4
Use a neutral yet refined visual language that appeals across various industries
Research
No extensive user research was conducted for this project, but industry analysis served as a valuable guide. I analyzed platforms offering similar services to identify key design patterns, CTA placements and content flows. Through discussions with the client, I gained further insights into the target audience individual entrepreneurs or small business owners with time constraints who needed to build or refresh their digital presence. These findings highlighted the need for a simple yet directive tone, which played a crucial role in shaping both the site’s content flow and visual hierarchy.
Design Process
The design process began with information architecture. I carefully mapped out the user journey from initial visit to submission of the contact form. In the early wireframe iterations, I tested the page flow, content density and CTA placements. The visual design focused on clarity and readability. With large headings, minimal iconography and a soft color palette, I aimed to create a professional yet approachable atmosphere. All UI designs were created in Figma and made fully responsive across devices.
Outcome
The design files were delivered to the client complete with all page variations and components. In the end, the result was more than just a visual design; it was a strategically crafted user experience aligned with the brand’s promise. This project further strengthened my expertise in designing conversion focused interfaces for service oriented businesses.