Client
Santra
Role
UI Designer
Year
Q2 2022
Overview
As part of my freelance work, I collaborated with Santra, a multidisciplinary firm offering architectural design and consulting services, to create a website that reflects their evolving brand identity.
The client was looking for a modern, trustworthy, and functional interface that speaks to both their architectural expertise and their expanding service areas. To address this, I designed a clean and minimalist layout that communicates clarity and professionalism while maintaining a refined visual language aligned with the real estate and consultancy sectors.
Design Process
The homepage features a modular grid layout that introduces their core services in a clear hierarchy, supported by high quality architectural imagery. I paid special attention to content structuring, ensuring intuitive navigation and quick access to service categories.
Responsiveness and consistency were key focus areas; I created flexible layouts that adapt smoothly across devices while maintaining visual balance and branding cohesion. The muted color palette and ample white space were selected to give the site a sense of calm authority, helping build trust with potential clients.
What I Learned from This Project?
Through this project, I learned how to translate a complex service offering into a clear and user focused digital experience. It strengthened my ability to balance visual clarity with strategic UX thinking while staying true to a brand’s identity. Collaborating with clients from different industries and cultures also helped me refine how I adapt design decisions to diverse business needs.