Year
Q4 20224
Client
Lisa&
Role
UX/UI Designer
Overview
Lisa& is a Stockholm based fintech company making everyday finances easier, smarter, and more sustainable. I worked closely with the Lisa& team to redesign their website and build a clear, user-friendly payment flow. I was responsible for designing all screens across the platform, including the responsive web experience and a custom step by step payment process.
Problem
The existing website lacked structure and did not fully reflect the brand’s values or visual identity. The payment process was not optimized for clarity and the overall site was not responsive, which negatively impacted the user experience on mobile devices.
Design Process
Research & UX Strategy
To understand user needs and align with the brand vision, I started by analyzing competitors and reviewing the existing site to identify key pain points. Based on these findings, I created user flows and an improved information architecture to guide users through the platform more efficiently.
Wireframes and Prototypes
I created low fidelity wireframes to explore layout ideas and prioritize content. These were quickly tested with stakeholders, then I developed high fidelity prototypes that brought the new visual direction to life. The homepage was designed to engage users and lead them toward core actions in a simple, natural way.
UI Design
The interface was designed in Figma using a scalable design system composed of components, variants and design tokens to maintain consistency and efficiency across all screens. I focused on creating a clean and flexible system with a calm, neutral color palette and consistent UI elements to ensure a simple and trustworthy visual style aligned with Lisa&’s brand. This setup supports easy updates and future growth while improving collaboration with developers and maintaining a clear, maintainable design. The design followed usability and accessibility best practices and was optimized for all devices using a mobile-first approach, ensuring a seamless and consistent experience across screen sizes.
Developer Handoff
Throughout the implementation process, I worked closely with developers by sharing detailed specs, design assets and providing feedback during testing to ensure quality and consistency.
Payment Flow
One of the project highlights was designing Lisa&’s custom payment experience. This multi step flow required careful consideration to make a complex process feel simple, secure and supportive.
I mapped the entire flow from scratch and worked closely with the Lisa&’s team to refine each step based on real user behaviors. The result is a dynamic, user friendly payment journey that guides users smoothly from selection to confirmation.
Outcome
The redesigned website offers a clearer structure, improved usability and a more consistent visual identity aligned with Lisa&’s brand values. The responsive design ensures a seamless experience across devices, while the reworked payment flow simplifies the user journey and reduces friction at key interaction points. As a result, user feedback was noticeably more positive and the number of support requests significantly declined.
The improvements reflect a more intuitive user experience, better content accessibility and increased clarity in the payment process. This project demonstrates how strategic design decisions, combined with close collaboration between design, client and development teams can directly impact product performance and user satisfaction.
You can view the live site here.