Client
Almeja
Role
UX/UI Designer
Year
Q1 2022
Overview
Branise is an Egypt based startup that develops AI powered products to help companies automate workflows and enhance customer interactions. I was responsible for designing their main website, with the goal of showcasing their advanced solutions through a clear, future facing digital experience.
The design features a dark themed UI, custom 3D style illustrations and smooth gradients that reflect the company’s innovative spirit. From the landing screen to contact forms, each section was built to communicate credibility technical expertise, and user centric value.
Design Process
I began by analyzing similar AI-powered SaaS platforms and studying user interaction patterns. This research helped me make informed decisions about both the visual language and the overall user journey.
I designed the site architecture and user flow, building a smooth narrative structure that directs users toward the main product categories. I created dedicated sections for four core services, each supported by custom designed icons and concise, technically accurate text.
The entire interface was built in Figma, with careful attention to typography, visual hierarchy and spatial balance to maximize usability. All illustrations were intentionally selected to align with the brand’s visual identity. Thanks to their vector format, they remained sharp across different screen sizes.
Throughout the design process, accessibility and mobile responsiveness were top priorities. I considered color contrast, readability and intuitive navigation to ensure a seamless experience across devices.
What I Learned From This Project?
This project reinforced the importance of making complex, technical subjects both visually engaging and easy to understand. I improved my ability to translate abstract concepts like artificial intelligence into clear and accessible design.
It also helped me advance my skills in creating scalable, responsive interfaces. Even when aiming for a forward-thinking visual style, I learned to never compromise on simplicity or usability.